1963 Oldsmobile at Motel in Lake Tahoe CA

1950's Lake Tahoe motel: This color post card shows a 1963 Oldsmobile, a 1963 Ford and a couple Of Chevy's on the left.

According to paint charts, the color of the Olds may be 1963's 'Holiday Red', paint code 'V'.

Motel, Lake Tahoe CA
1963 Oldsmobile, 1963 Ford in front of a motel, Lake Taho CA

Description on Post Card:
952 Stateline Avenue
South Lake Tahoe, California 95279
P.O. Box 4385

Sadly, the place is gone now. What once was a popular, vivid meeting point, became some kind of storage location, as a search on GoogleMaps reveals:

Previous motel location in 2023
Previous motel location in 2023

In the mid-1950s, motels in the United States, particularly in California, played a significant role in shaping the American travel experience. This era marked the heyday of the American automobile culture. Families taking to the open road to explore vast landscapes and attractions of the country. Motels, short for "motor hotels," became an important part of this journey.

1950s motels were not only places to rest but also cultural landmarks. They became settings for movies, novels, and songs. Reflecting the spirit of adventure and freedom associated with the American road trip. The idea of hitting the open road and staying in a quaint motel became part of American popular culture.
A car with the same color was offered a couple of months ago in OR. Here a rear view to compare with the Olds on the post card:

1963 Oldsmobile
1963 Oldsmobile